About Us

Selangkah Berkat is a community initiative by AIA PUBLIC Takaful in partnership with Media Prima that brings the spirit of Berkat Sama-Sama to life through collective effort and action. Through this initiative, every step contributed will be converted into school shoe donations for students in need.

In line with AIA PUBLIC Takaful's commitment to helping Malaysians live Healthier, Longer, Better Lives, the Selangkah Berkat campaign invites the public to come together to create positive change and make a meaningful impact on the community. The initiative demonstrates how every small step can create a significant difference when taken together.

100,000,000 steps to be collected
5,000 pairs of school shoes to be donated to students in need

Contribute Your Steps Automatically Every Day!

AIA Vitality Starter is a free 3-month introductory version of AIA Vitality, AIA's science-backed health and wellness programme. By connecting your fitness app or wearable device, your daily steps and activities can be recorded automatically, making it even easier for you to contribute to the Selangkah Berkat campaign.

Through AIA Vitality Starter, you can know your current health status, take steps to improve your health, and enjoy exclusive rewards and benefits from selected partners as you adopt healthier lifestyle habits. Every step you take not only brings you closer to a healthier life but also helps create a positive impact on the community.